The named engagements.
The ceiling, the motion, the outcome. Placeholder brand names on illustrative cases — real client cases publish on consent, quotes attributed in full.
A fintech app hit a search-box ceiling. We rebuilt the footprint.
Finlynx ranked for the obvious 30 terms — and nothing else. Six months later, the keyword footprint was 4× wider and paid-to-organic had inverted.
A health app was invisible to the assistants users were already asking.
The recommendation audit surfaced 12 assistant-recommended competitors Meridian's dashboards had never seen. One quarter later, Meridian was in the answer.
A commerce app compounded the long-tail for 14 months. It never stopped.
Sundry didn't need a new brand. It needed 28 high-intent keywords on Top 3 and a quarterly rewrite cadence that widened the semantic surface.
An EdTech app couldn't be found by parents. We rewrote the vocabulary.
Petal was engineered for children but marketed to them. Parents — the actual buyers — searched a completely different vocabulary. We rebuilt the listing around the searcher, not the user.
A game had a good week and a bad month. We stabilised the funnel.
Rally hit #4 on Racing and slid to #38 in four weeks. Featuring lifted it — nothing was holding it. We built the compounding surface underneath.
A cozy-game launch had one week of oxygen. We built the panel that survived it.
Koda's pre-launch keyword panel, icon cycle, and review-response voice were engineered for the 96-hour window when featured slots decide the next quarter. Chart position held after the launch cohort tapered.
A podcast app was winning search and losing the second session. We rebuilt the arrival.
Cadence's store conversion was strong. But D1-to-D7 was silently collapsing because the promise on the store didn't match the second-open moment. We rewired the screenshot arc, the onboarding pre-frame, and the review-mining loop that fed both.