// case studies
The named engagements.
The ceiling, the motion, the outcome. Placeholder brand names on illustrative cases — real client cases publish on consent, quotes attributed in full.
M-01Fintech · India + SEA
Finlynx
A fintech app hit a search-box ceiling. We rebuilt the footprint.
Finlynx ranked for the obvious 30 terms — and nothing else. Six months later, the keyword footprint was 4× wider and paid-to-organic had inverted.
+312%
Organic downloads · 6 mo
4×
Keyword footprint
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M-07Health · North America
Meridian Health
A health app was invisible to the assistants users were already asking.
The recommendation audit surfaced 12 assistant-recommended competitors Meridian's dashboards had never seen. One quarter later, Meridian was in the answer.
+47%
App Store conversion
38%
Share of Recommendation
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M-03E-commerce · Global
Sundry
A commerce app compounded the long-tail for 14 months. It never stopped.
Sundry didn't need a new brand. It needed 28 high-intent keywords on Top 3 and a quarterly rewrite cadence that widened the semantic surface.
28
Top-3 keywords
+186%
Organic installs · 14 mo
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