// how we work
A ship cadence, not a slide deck.
The Sprint runs four weeks and ships four things. The retainer inherits it and never lets the cadence break.
01
the sprint · 4 weeks
The AI Discovery Sprint, week by week.
01
Baseline
Recommendation audit + Share-of-Recommendation baseline across 40+ tracked prompts. Keyword footprint audit on Apple + Play. Deliverable: audit report + prompt panel v1.
02
Metadata engineering
Title, subtitle, keyword field, and description rewritten for capability-clarity — machines and humans read the same story. Deliverable: metadata deck + rollout plan.
03
CPP matrix
Six Custom Product Pages mapped to intent clusters. Screenshot arcs authored per cluster. Deliverable: 6 × CPP screenshot decks + copy.
04
Ship + handover
Metadata deployed to Apple + Play. CPPs live. Panel v1 in production. Deliverable: rollout, first weekly report, retainer handover.
02
the retainer · cadence
What ships weekly, biweekly, monthly, quarterly.
Weekly
- →Rank scan across tracked keyword set
- →Store-surface + AI-panel monitoring
- →Slack async update
Bi-weekly
- →CPP ship or screenshot test rotation
- →Review-response cadence review
- →Strategy call (Growth+)
Monthly
- →Full performance report
- →Share of Recommendation panel refresh
- →Roadmap review
Quarterly
- →Description-body rewrite
- →Category-share brief
- →Portfolio review (Portfolio plan)
03
the operating rules
One operator per account. The person on the intro call runs the engagement. No junior handoff, no pod rotation.
Every ship gets a receipt. Slack update, dashboard delta, or a report — no deliverable disappears into a doc.
Nothing gets parked. If a test fails, the next test ships in the same cycle. The cadence is the compounding.