Four people, one operating system. Every engagement is a named operator — the person on the intro call is the person on the account.
15 years shipping ASO for consumer and B2B apps across fintech, health, e-commerce and edtech. Previously led growth at two Series B mobile-first companies. Runs every engagement operator-in-the-loop.
Rebuilt keyword footprints on Apple + Play across 200+ apps. Formerly principal ASO at a top-25 mobile publisher. Owns the weekly keyword-refresh cadence and the biweekly CPP ship.
Built the Share-of-Recommendation methodology. Prior work in retrieval systems and answer-engine analytics. Owns the tracked-prompt panel across ChatGPT, Gemini, Perplexity and Copilot.
Runs the /data briefs and the benchmark aggregation behind every engagement. Ex-analyst at an app-analytics firm. Owns methodology and citation hygiene across the practice.