The named engagements.
The ceiling, the motion, the outcome. Placeholder brand names on illustrative cases — real client cases publish on consent, quotes attributed in full.
A fintech app hit a search-box ceiling. We rebuilt the footprint.
Finlynx ranked for the obvious 30 terms — and nothing else. Six months later, the keyword footprint was 4× wider and paid-to-organic had inverted.
A health app was invisible to the assistants users were already asking.
The recommendation audit surfaced 12 assistant-recommended competitors Meridian's dashboards had never seen. One quarter later, Meridian was in the answer.
A commerce app compounded the long-tail for 14 months. It never stopped.
Sundry didn't need a new brand. It needed 28 high-intent keywords on Top 3 and a quarterly rewrite cadence that widened the semantic surface.
An EdTech app couldn't be found by parents. We rewrote the vocabulary.
Petal was engineered for children but marketed to them. Parents — the actual buyers — searched a completely different vocabulary. We rebuilt the listing around the searcher, not the user.
A game had a good week and a bad month. We stabilised the funnel.
Rally hit #4 on Racing and slid to #38 in four weeks. Featuring lifted it — nothing was holding it. We built the compounding surface underneath.