// subscriptionsFoundationGrowthScalePortfolio
// TIER 04 · multiple apps · governance layer

One standard across the house of apps.

For publishers, studios and platform companies running several apps under one growth org. Portfolio installs the operating system on all of them, with a governance layer that makes the whole readable.

Get free audit →Compare tiers
// investment
from $5,999/ month
Showing 🇺🇸 USD · same list price for every visitor
Pause or scale anytime30-day noticeNo lock-in
04
Tier
multiple apps · governance layer
90d
Wave cadence
Diagnose · Ship · Read · Compound
5
Practices
Operated as one system
1
Team
No handoffs
// who this fits

For apps with:

  • →Three or more apps under one org
  • →A central growth team with per-app owners
  • →Board- or investor-level reporting on category share and organic install mix
  • →Multiple markets per app, sometimes divergent
// when to graduate

Signals you've outgrown this tier:

  • ↗You've built an internal ASO center of excellence that wants a peer partner, not delivery
// what runs monthly

The scope, without the agency slide-deck theatre.

Governance
  • →Portfolio scorecard — category share, organic mix, Share of Recommendation, CPP conversion — per app, per market
  • →Quarterly board-ready review across the house
  • →Standards library — metadata patterns, screenshot systems, review-response voice
Per-app delivery
  • →Each app on a Growth- or Scale-equivalent scope, sized to its stage
  • →Shared senior operator plus per-app coordinator
  • →Cross-app learnings surfaced deliberately, not by accident
AI Discovery
  • →Portfolio-wide Share of Recommendation panel
  • →Capability-evidence system operated across brands
  • →Category-narrative pursuit — the machines learn the whole house, not just one app
Access
  • →Direct principal access for the growth head and founder
  • →Custom reporting cadence — weekly, monthly or per-app hybrid
// the 90-day wave

How Portfolio operates.

Phase 01
Month 1
House diagnosis

Audit every app, benchmark against category, agree the portfolio scorecard.

Phase 02
Months 2–3
Ship in parallel

Per-app waves running concurrently under one standard. Cross-app pattern library seeded.

Phase 03
Month 4
Read the house

Portfolio-level read: category share, Share of Recommendation, organic mix.

Phase 04
Quarterly
Compound + govern

Board-ready review. Roadmap allocation across apps for next 90 days.

// What this displaces
// vs. hiring in-house

Portfolio displaces a Director of Mobile Growth and a small central team — the senior operator, standards, per-app coordination and governance reporting all under one subscription.

Full loaded-CTC math, benchmark salaries by market and eight-currency comparison tables live on the role-displacement pages.

See full math →
// what's not included

Content, creative, and paid UA are not bundled.

Our margin is on the strategy layer. Everything else is priced à la carte, close to production cost — no agency markup on labor or media spend.

Content Pack
  • Store descriptionsfrom ₹14,999
  • App landing pagesfrom ₹24,999
  • Blog articlesfrom ₹3,999
  • Press releasesfrom ₹9,999
  • Category educationfrom ₹16,999
See content menu →
Creative Pack
  • Screenshot setsfrom ₹34,999
  • Icon designfrom ₹19,999
  • App preview videofrom ₹74,999
  • Custom Product Pagesfrom ₹1,49,999
  • Localization packfrom ₹24,999/locale
See creative menu →
App Advertising
  • Apple Search Ads4% of spend
  • Google App Campaigns4% of spend
  • Meta app installs4% of spend
  • TikTok Ads4% of spend
  • Programmatic4% of spend
Minimum ₹39,999/mo below ₹10L monthly spend · Media spend billed separately
Prices adapt to your active currency. Switch region in the top-right to see local pricing.
// questions worth asking

FAQ.

Minimum number of apps?+
Three. Below that, Scale is the correct answer — you don't have a portfolio, you have a heavy Scale engagement.
Are all apps priced the same?+
No. Each app is scoped to its stage — Growth- or Scale-equivalent — and rolled into a portfolio price with governance included.
Do you sign an MSA?+
Yes. Portfolio engagements typically run under a Master Services Agreement with per-app statements of work.
Reporting cadence?+
Weekly working, monthly per-app read, quarterly board-ready portfolio review. Custom cadence available.
// start with a diagnosis

Portfolio begins with the free audit.

We audit your listing across the five practices and return a written diagnosis within a week — before any contract is signed.

Get free audit →Terms