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// add-on · app advertising

App Advertising.

4% of managed spend. No creative markup. No media arbitrage.

Apple Search Ads, Google App Campaigns, Meta app installs, TikTok, and programmatic — run by operators who also own your organic listing. Paid and organic in one room.

Scope paid UA →See all pricing
Showing 🇺🇸 USD
// channels we run

Channels we run.

Apple Search Ads
Discovery + Today Tab + Product Page campaigns. CPP mapping per keyword cluster.
4% of spend
Google App Campaigns
Universal App Campaigns tuned to iROAS or tCPA — asset rotation on our creative cadence.
4% of spend
Meta app installs
Advantage+ App campaigns with feed / reels / stories rotation. Post-install event optimisation.
4% of spend
TikTok Ads
Spark + Automated Creative Optimisation. Native-feeling ad-first creative brief.
4% of spend
Programmatic (DSP)
For >$500K monthly spend — DV360 or independent DSP with post-install measurement.
4% of spend

Prices adapt to your active currency (switch in the top-right). Anchor is USD; conversions are charm-rounded, not marked up.

// the fine print

Minimums, floors, and spec details.

Minimum management fee (all-in)$479 / month
Applies when monthly spend is below$12,000 across all channels
Above $12K/mo spendFlat 4% of spend, no minimum
Above $500K/mo spendNegotiated flat rate below 4%
Trial periodFirst 30 days at 2% for accounts committing to a 6-month engagement

// Media spend is billed directly to you by the platforms — we never touch client cash. Our fee is on management, not on the buy.

// how this runs

How we deliver.

  • →We only run paid UA for accounts on an active ASO Manager, Head of App Growth, or Director tier — paid without organic footprint burns cash.
  • →Every campaign maps to a Custom Product Page (Apple) or Store Listing (Google). No orphan traffic.
  • →Weekly review cadence with your finance team. Board-ready CAC/LTV report every month.
// pairs with a subscription

Paid UA integrates with any subscription from ASO Manager upward — usually added in month 2–3 once the organic listing is set.

App Growth AnalystASO ManagerHead of App GrowthDirector, Mobile Growth
// questions worth asking

FAQ.

Why 4% and not 10–15% like other agencies?+
Because our margin is on the strategy layer, not on your media buy. Charging 15% of spend creates an incentive to spend more. 4% removes it. If spend should drop this month, we'll tell you.
Do you handle creative for paid?+
Direction is included. Production is priced through Creative Pack — same production cost as your organic creative. No paid-creative markup.
Do you take affiliate / rev-share deals?+
No. Retainer + % of spend only. Rev-share creates every wrong incentive we know of.
Can we run paid without ASO?+
We prefer not to. If you insist, we scope one — but with a written 6-month unit-economics forecast that shows why organic-first would have been cheaper. That report is free.
// next step

Send us the scope. We'll come back with a fixed quote in your currency.

Scope paid UA →Read the terms

// Prices are the same for every visitor. Currency indicators reflect your region, not a discount. Media spend, where applicable, is billed by platforms directly to you — we never touch client cash.