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// tier 01 · subscription

App Growth Analyst.

Your first serious app growth hire — without the first serious app growth hire.

For apps whose organic install channel is either flat or accidental, and who need it to become a real acquisition engine before paid gets expensive.

$1,199/ month
Showing 🇺🇸 USD
Pause or scale anytime · 30-day notice · No lock-in
Book a diagnostic call →Compare all tiers
// who this fits

For apps with:

  • →Under 100K MAU
  • →Pre-scale revenue or under ₹5Cr / $600K ARR
  • →First serious ASO push, or the first time working with a senior operator
  • →Founder or growth generalist currently owning ASO on the side
  • →Both stores live (or ready to launch on both)
// signals you've outgrown this tier

When to graduate:

  • ↗Consistent 100K+ MAU
  • ↗₹5Cr+ ARR with monetization proven
  • ↗Paid UA spend above ₹5L / month
  • ↗You've hired a full-time ASO Specialist in-house
// what runs monthly

What's included in the retainer.

Strategy
  • →Monthly ASO strategy — keyword footprint, category positioning, discovery surfaces
  • →Keyword strategy across Apple App Store and Google Play, refreshed monthly
  • →Metadata optimization — title, subtitle, description, keyword field (Apple), short + full description (Google)
  • →Content brief direction for landing pages and category content
  • →Creative direction for screenshots and icons
AI Discovery
  • →Share of Recommendation baseline across Siri, Apple Intelligence, Play's Gemini, ChatGPT, Perplexity — tracked monthly
  • →AI-tag metadata engineering (Apple's AI-generated tags, Play's Gemini picks)
  • →Answer-page briefs for assistant-recommended queries
Store operations
  • →Review response strategy — sentiment tracking, response templates, rating recovery
  • →A/B test roadmap — icon, screenshots, feature graphic
  • →Custom Product Page strategy (Apple) / Store Listing Experiments strategy (Google)
Reporting + cadence
  • →Monthly reporting delivered as a written business review
  • →Monthly business review call
  • →Async access via shared Slack or Teams channel
// how compounding works

App store rankings compound. They do not spike overnight.

Anyone telling you otherwise is either running an install farm (which bans your app), or gambling with your ad spend. Here is the actual timeline.

MONTH 1
Keyword footprint mapped, metadata rewritten and shipped. Screenshot A/B tests queued. Share of Recommendation baseline captured. No visible install lift yet — stores are re-indexing your listing.
MONTH 2–3
First keyword rankings move on lower-competition long-tail terms. Screenshot tests start reporting winners. Assistant recommendations begin surfacing your app on niche queries.
MONTH 4–5
Movement on mid-competition category terms. Measurable organic install lift versus month one. Share of Recommendation rising on 2–3 engines.
MONTH 6–8
Business impact — CAC blended down as organic install share grows, conversion rate lift from tested screenshots, review velocity improving.
MONTH 9+
Compounding. Category ranking stabilizes. Paid UA efficiency improves because organic footprint reduces paid dependency. New geos ship faster because the model is proven.

Pause-and-scale-anytime exists because we're confident in this curve. If you pause in month 3, you paused two months before category rankings begin to move. When you restart, we re-audit your store for free — but the compounding clock resets. That trade-off is yours.

// the math

What you'd pay to build this in-house.

Showing
benchmarks
ASO Specialist$90,000/yr
Content Associate (app)$65,000/yr
Creative Associate$75,000/yr
Combined loaded CTC$230,000/yr
App Growth Analyst subscription$14,388/yr ($1,199/mo × 12)
Annual savings$215,612/yr

Salary data reflects mid-tier funded mobile-first company market, July 2026. Loaded CTC = base + benefits + tools + recruitment + management overhead (1.20× base). Plus: no recruitment cost, no ramp period, no attrition risk, no ESOP dilution. Non-INR/USD/AED currencies are derived from the USD anchor.

// investment
$1,199/ month
Pause or scale anytime · 30-day notice · No lock-in
Book a diagnostic call →Read the terms of engagement
// what's not included

Content, creative, and paid UA are not bundled.

Our margin is on the strategy layer. Everything else is priced à la carte, close to production cost — no agency markup on labor or media spend.

Content Pack
  • Store descriptionsfrom ₹14,999
  • App landing pagesfrom ₹24,999
  • Blog articlesfrom ₹3,999
  • Press releasesfrom ₹9,999
  • Category educationfrom ₹16,999
See content menu →
Creative Pack
  • Screenshot setsfrom ₹34,999
  • Icon designfrom ₹19,999
  • App preview videofrom ₹74,999
  • Custom Product Pagesfrom ₹1,49,999
  • Localization packfrom ₹24,999/locale
See creative menu →
App Advertising
  • Apple Search Ads4% of spend
  • Google App Campaigns4% of spend
  • Meta app installs4% of spend
  • TikTok Ads4% of spend
  • Programmatic4% of spend
Minimum ₹39,999/mo below ₹10L monthly spend · Media spend billed separately
Prices adapt to your active currency. Switch region in the top-right to see local pricing.
// questions worth asking

FAQ.

Why is creative priced separately?+
Because bundling creative into the retainer means we mark it up. We don't. A single screenshot set is 8–20 hours of senior design time; you pay production cost, not agency markup.
Do I need to be on both Apple and Google?+
Both stores is the default. If only one is live today, we plan the second launch inside the retainer and time metadata + creative for the launch window.
Can I pause?+
Yes — 30-day notice. Same terms every tier. Pause resets the compounding clock; we re-audit for free when you restart.
What's the onboarding timeline?+
Two weeks. Week 1: access, baseline audit, competitor teardown. Week 2: metadata rewrite shipped, A/B tests queued, Share of Recommendation baseline captured.
Do you sign NDAs?+
Standard. Sent before the diagnostic call if requested.

// Prices are the same for every visitor. Currency indicators reflect your region, not a discount. All engagement numbers on this site are role-only until real client consent publishes named case files.