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// tier 02 · subscription

ASO Manager.

The full ASO function for growth-stage apps that need to compound, not experiment.

For teams past first traction who need serious keyword footprint expansion, creative testing at velocity, and a Head-of-App-Growth-caliber operator running strategy.

$2,399/ month
Showing 🇺🇸 USD
Pause or scale anytime · 30-day notice · No lock-in
Book a diagnostic call →Compare all tiers
// who this fits

For apps with:

  • →100K–1M MAU
  • →₹5–50Cr / $600K–$6M ARR
  • →Existing ASO practice that needs to be systematized
  • →Multi-locale presence (2–5 stores) or plans to expand
  • →Paid UA already running (₹5L+ monthly spend)
  • →At least one in-house app growth practitioner
// signals you've outgrown this tier

When to graduate:

  • ↗Consistent 1M+ MAU
  • ↗Multi-country operation with dedicated country teams
  • ↗₹50Cr+ ARR with mature paid UA function
  • ↗You have a Head of App Growth on the team
// what runs monthly

What's included in the retainer.

Strategy
  • →Bi-weekly ASO strategy sessions
  • →Keyword footprint expansion across App Store and Google Play, refreshed monthly
  • →Multi-locale keyword strategy (up to 3 locales)
  • →Metadata optimization at velocity — description rewrites quarterly
  • →Content brief pipeline for landing pages and category authority
  • →Creative direction for screenshots, icons, and feature graphics
AI Discovery
  • →Share of Recommendation tracked bi-weekly across all five engines
  • →AI-tag metadata engineering (Apple Intelligence, Play's Gemini)
  • →Answer-page pipeline — briefed and shipped based on assistant query gaps
  • →Category recommendation positioning (Play's Gemini-picked collections)
Store operations
  • →Review response operations — sentiment analysis, response velocity, rating recovery
  • →A/B test roadmap running continuously — icon, screenshots, feature graphic
  • →Custom Product Page matrix — map each paid campaign to its own CPP
  • →Store Listing Experiments cadence (Google Play)
Reporting + cadence
  • →Bi-weekly reporting delivered as a written business review
  • →Monthly business review call
  • →Async access via shared workspace + strategist relationship
// how compounding works

App store rankings compound. They do not spike overnight.

Anyone telling you otherwise is either running an install farm (which bans your app), or gambling with your ad spend. Here is the actual timeline.

MONTH 1
Keyword footprint mapped, metadata rewritten and shipped. Screenshot A/B tests queued. Share of Recommendation baseline captured. No visible install lift yet — stores are re-indexing your listing.
MONTH 2–3
First keyword rankings move on lower-competition long-tail terms. Screenshot tests start reporting winners. Assistant recommendations begin surfacing your app on niche queries.
MONTH 4–5
Movement on mid-competition category terms. Measurable organic install lift versus month one. Share of Recommendation rising on 2–3 engines.
MONTH 6–8
Business impact — CAC blended down as organic install share grows, conversion rate lift from tested screenshots, review velocity improving.
MONTH 9+
Compounding. Category ranking stabilizes. Paid UA efficiency improves because organic footprint reduces paid dependency. New geos ship faster because the model is proven.

Pause-and-scale-anytime exists because we're confident in this curve. If you pause in month 3, you paused two months before category rankings begin to move. When you restart, we re-audit your store for free — but the compounding clock resets. That trade-off is yours.

// the math

What you'd pay to build this in-house.

Showing
benchmarks
ASO Manager$114,000/yr
Content Associate (app)$65,000/yr
Creative Associate$75,000/yr
UA Manager$144,000/yr
Combined loaded CTC$398,000/yr
ASO Manager subscription$28,788/yr ($2,399/mo × 12)
Annual savings$369,212/yr

Salary data reflects mid-tier funded mobile-first company market, July 2026. Loaded CTC = base + benefits + tools + recruitment + management overhead (1.20× base). Plus: no recruitment cost, no ramp period, no attrition risk, no ESOP dilution. Non-INR/USD/AED currencies are derived from the USD anchor.

// investment
$2,399/ month
Pause or scale anytime · 30-day notice · No lock-in
Book a diagnostic call →Read the terms of engagement
// what's not included

Content, creative, and paid UA are not bundled.

Our margin is on the strategy layer. Everything else is priced à la carte, close to production cost — no agency markup on labor or media spend.

Content Pack
  • Store descriptionsfrom ₹14,999
  • App landing pagesfrom ₹24,999
  • Blog articlesfrom ₹3,999
  • Press releasesfrom ₹9,999
  • Category educationfrom ₹16,999
See content menu →
Creative Pack
  • Screenshot setsfrom ₹34,999
  • Icon designfrom ₹19,999
  • App preview videofrom ₹74,999
  • Custom Product Pagesfrom ₹1,49,999
  • Localization packfrom ₹24,999/locale
See creative menu →
App Advertising
  • Apple Search Ads4% of spend
  • Google App Campaigns4% of spend
  • Meta app installs4% of spend
  • TikTok Ads4% of spend
  • Programmatic4% of spend
Minimum ₹39,999/mo below ₹10L monthly spend · Media spend billed separately
Prices adapt to your active currency. Switch region in the top-right to see local pricing.
// questions worth asking

FAQ.

What's the typical A/B test velocity at this tier?+
6–12 tests per month across icon, screenshots, and feature graphic. Winners propagate to the organic listing via PPO (Apple) and Store Listing Experiments (Play).
How does paid UA integrate with the retainer?+
The retainer runs ASO + AI Discovery. Paid UA runs as a separate 4%-of-spend add-on. Most accounts add it in month 2–3 once organic foundation is set.
Do you work with an existing UA team?+
Yes. We feed them Custom Product Pages tuned to intent clusters and coordinate creative rotation. If you don't have UA in-house, we run it end-to-end via the add-on.
Can I pause?+
Yes — 30-day notice. Same terms every tier. Most accounts don't pause at this stage because paid + CPP economics compound quickly.
How many Custom Product Pages can we run?+
Apple allows up to 35 CPPs. We map 5–15 in the first quarter tied to specific paid campaigns and intent clusters. Additional CPPs priced through the Creative Pack.

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