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// tier 04 · enterprise

Director, Mobile Growth.

VP-tier thinking, embedded operator, delivery pod behind them. Scoped per engagement.

For growth-stage companies where mobile is a top-two acquisition channel, and the operating decisions need to be made inside the room where revenue is discussed.

from $5,999/ month
Showing 🇺🇸 USD
Pause or scale anytime · 30-day notice · No lock-in
Talk to us →Compare all tiers
// who this fits

For apps with:

  • →10M+ MAU or top-100 by revenue
  • →Multi-app portfolios (2+ apps under one holding)
  • →Multi-country operation with country-specific teams
  • →Paid UA spend above ₹5Cr / $600K monthly
  • →In-house team of 5–15 app growth people
// signals you've outgrown this tier

When to graduate:

  • ↗You're buying senior thinking, an operating cadence, and the confidence to hold a board conversation about mobile growth with real data.
// what runs monthly

What's included in the retainer.

Enterprise scope, baseline includes
  • →Named senior operator (Director-tier or above) as your fractional Director, Mobile Growth
  • →Supporting operating pod — ASO strategist, UA operator, creative director, content strategist
  • →Weekly leadership cadence + monthly board-ready readouts with revenue attribution
  • →Full strategic ownership of the app growth function, integrated with your in-house team
  • →Multi-app portfolio management as standard scope
  • →Board and leadership advisory as required — including M&A due diligence on app-heavy acquisitions
  • →Custom reporting infrastructure aligned to your internal KPIs and CFO reporting
// how compounding works

App store rankings compound. They do not spike overnight.

Anyone telling you otherwise is either running an install farm (which bans your app), or gambling with your ad spend. Here is the actual timeline.

MONTH 1
Keyword footprint mapped, metadata rewritten and shipped. Screenshot A/B tests queued. Share of Recommendation baseline captured. No visible install lift yet — stores are re-indexing your listing.
MONTH 2–3
First keyword rankings move on lower-competition long-tail terms. Screenshot tests start reporting winners. Assistant recommendations begin surfacing your app on niche queries.
MONTH 4–5
Movement on mid-competition category terms. Measurable organic install lift versus month one. Share of Recommendation rising on 2–3 engines.
MONTH 6–8
Business impact — CAC blended down as organic install share grows, conversion rate lift from tested screenshots, review velocity improving.
MONTH 9+
Compounding. Category ranking stabilizes. Paid UA efficiency improves because organic footprint reduces paid dependency. New geos ship faster because the model is proven.

Pause-and-scale-anytime exists because we're confident in this curve. If you pause in month 3, you paused two months before category rankings begin to move. When you restart, we re-audit your store for free — but the compounding clock resets. That trade-off is yours.

// the math

What you'd pay to build this in-house.

Showing
benchmarks
Head of App Growth$186,000/yr
UA Lead$198,000/yr
ASO Lead$150,000/yr
Creative Lead$130,000/yr
2× Content Associates (app)$130,000/yr
Combined loaded CTC$794,000/yr
Director, Mobile Growth subscriptionFrom $71,988/yr (from $5,999/mo × 12)
Annual savings (baseline)From $722,012/yr

Salary data reflects mid-tier funded mobile-first company market, July 2026. Loaded CTC = base + benefits + tools + recruitment + management overhead (1.20× base). Plus: no recruitment cost, no ramp period, no attrition risk, no ESOP dilution. Non-INR/USD/AED currencies are derived from the USD anchor.

// investment
from $5,999/ month
Pause or scale anytime · 30-day notice · No lock-in
Talk to us →Read the terms of engagement
// what's not included

Content, creative, and paid UA are not bundled.

Our margin is on the strategy layer. Everything else is priced à la carte, close to production cost — no agency markup on labor or media spend.

Content Pack
  • Store descriptionsfrom ₹14,999
  • App landing pagesfrom ₹24,999
  • Blog articlesfrom ₹3,999
  • Press releasesfrom ₹9,999
  • Category educationfrom ₹16,999
See content menu →
Creative Pack
  • Screenshot setsfrom ₹34,999
  • Icon designfrom ₹19,999
  • App preview videofrom ₹74,999
  • Custom Product Pagesfrom ₹1,49,999
  • Localization packfrom ₹24,999/locale
See creative menu →
App Advertising
  • Apple Search Ads4% of spend
  • Google App Campaigns4% of spend
  • Meta app installs4% of spend
  • TikTok Ads4% of spend
  • Programmatic4% of spend
Minimum ₹39,999/mo below ₹10L monthly spend · Media spend billed separately
Prices adapt to your active currency. Switch region in the top-right to see local pricing.
// questions worth asking

FAQ.

How is this different from the Head of App Growth tier?+
Head of App Growth is a senior operator running strategy. Director, Mobile Growth is that senior operator plus a pod (ASO strategist, UA operator, creative director, content strategist) and a governance layer for how mobile growth gets discussed in your leadership meetings and to your board.
Do you replace our in-house team?+
No — we integrate with it. We augment leadership capacity and codify the operating cadence, we don't displace the people who already carry your P&L.
How is scope defined?+
On a diagnostic call. The starting figure covers the operator + pod baseline; add-on capacity (extra locales, additional apps, extended pod) is scoped in a proposal.
Do you handle M&A diligence?+
Yes. App-heavy acquisitions get a full store, keyword, retention, and unit-economics teardown before you close.
Who signs off on strategy?+
You do. We present the recommendation and the trade-offs in your leadership meeting. Nothing ships without your call.

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