Head of App Growth.
The senior operator running your app growth function — inside your ops, not outside your walls.
For companies past ₹50Cr / $6M ARR that need Director-of-Mobile-Growth caliber thinking, and are ready to run app growth as a core business function, not a marketing tactic.
For apps with:
- →1M+ MAU
- →₹50Cr+ / $6M+ ARR
- →Multi-country operation (5+ locales)
- →Paid UA spend above ₹50L / $60K monthly
- →In-house team of 2–5 app growth people
- →Category leadership within reach or already partly claimed
When to graduate:
- ↗Consistent 10M+ MAU
- ↗Multi-app portfolio (2+ apps under management)
- ↗App growth as your #1 or #2 acquisition channel by revenue
- ↗In-house team of 6+ app growth people
What's included in the retainer.
- →Weekly app growth strategy sessions
- →Multi-locale keyword footprint across 5+ locales, refreshed monthly per locale
- →Category authority strategy — Play collections, App Store featured placements
- →Content brief pipeline at velocity — 15–30 briefs/month
- →Creative direction across screenshots, icons, videos, CPPs, feature graphics
- →Competitive intelligence, bi-weekly, with named competitor moves and counter-plans
- →Share of Recommendation tracked weekly across all five engines and 5+ locales
- →Full AI-tag engineering + entity graph consolidation
- →Answer-page pipeline for every high-intent category query
- →Assistant-specific creative strategy (voice-first for Siri, structured data for Gemini)
- →Review response operations at velocity — sentiment analysis, response templates, rating recovery playbooks
- →A/B test roadmap running continuously across both stores and multiple locales
- →Custom Product Page matrix (up to 35 CPPs mapped to intent clusters × paid channels)
- →Store Listing Experiments cadence, weekly
- →Weekly reporting delivered as a written business review
- →Monthly stakeholder session with your leadership team
- →Async access via shared workspace + direct operator relationship
- →Named senior operator (Director-tier or above) leading your account
App store rankings compound. They do not spike overnight.
Anyone telling you otherwise is either running an install farm (which bans your app), or gambling with your ad spend. Here is the actual timeline.
Pause-and-scale-anytime exists because we're confident in this curve. If you pause in month 3, you paused two months before category rankings begin to move. When you restart, we re-audit your store for free — but the compounding clock resets. That trade-off is yours.
What you'd pay to build this in-house.
Salary data reflects mid-tier funded mobile-first company market, July 2026. Loaded CTC = base + benefits + tools + recruitment + management overhead (1.20× base). Plus: no recruitment cost, no ramp period, no attrition risk, no ESOP dilution. Non-INR/USD/AED currencies are derived from the USD anchor.
Content, creative, and paid UA are not bundled.
Our margin is on the strategy layer. Everything else is priced à la carte, close to production cost — no agency markup on labor or media spend.
- Store descriptionsfrom ₹14,999
- App landing pagesfrom ₹24,999
- Blog articlesfrom ₹3,999
- Press releasesfrom ₹9,999
- Category educationfrom ₹16,999
- Screenshot setsfrom ₹34,999
- Icon designfrom ₹19,999
- App preview videofrom ₹74,999
- Custom Product Pagesfrom ₹1,49,999
- Localization packfrom ₹24,999/locale
- Apple Search Ads4% of spend
- Google App Campaigns4% of spend
- Meta app installs4% of spend
- TikTok Ads4% of spend
- Programmatic4% of spend
FAQ.
What's the CPP volume we should expect at this tier?+
Do you take on multi-country programs?+
Who runs my account?+
Can I pause?+
How does this integrate with our in-house team?+
// Prices are the same for every visitor. Currency indicators reflect your region, not a discount. All engagement numbers on this site are role-only until real client consent publishes named case files.