Tinker Tales
Kids education
The child uses the app. The parent chooses it.
The child used the app, but the parent chose it—and the listing spoke only to the child.
Philippines + SEA
8 months
Signature case
Before
#46
education rank
9.9K
organic / month
3.9
rating
One
language system
After · 8 months
#4
education rank
51.2K
organic / month
4.7
rating
Three
language systems
01
the thesis
The child uses the app. The parent chooses it.
Show progress, not only cartoon characters.
02
interventions
- 01Mapped parent-intent phrases in three languages.
- 02Made learning progress visible.
- 03Separated child delight from parent proof.
- 04Localised screenshot hierarchy.
03
the mechanism
Why the motion compounded.
Discovery reflected parent language while the store sequence answered the decision-maker’s evidence needs.