Driftwell
Meditation + wellness
Make capability evidence visible.
A beautiful brand was invisible for practical, high-intent needs: offline meditation, sleep support and anxiety routines.
United States
10 months
Signature case
Before
#71
health rank
12.1K
organic / month
$3.20
blended CPI
2%
recommendation share
After · 10 months
#9
health rank
49.6K
organic / month
$1.35
blended CPI
34%
recommendation share
01
the thesis
Make capability evidence visible.
Prove offline depth, not only calm.
02
interventions
- 01Rebuilt the store story around capabilities rather than mood imagery.
- 02Made offline mode and routine depth visible in screenshots and supporting pages.
- 03Tracked a stable ChatGPT, Gemini and Perplexity prompt panel every week.
- 04Aligned privacy-era conversion values to retained behaviors and ran incrementality checks.
03
the mechanism
Why the motion compounded.
The app earned recommendation visibility by making evidence explicit. The same clarity also made paid clicks convert.