Kindred Goods
D2C commerce
Carry intent all the way to the product.
Campaign traffic landed on one generic storefront, so category intent disappeared between ad click and app page.
United States
6 months
Signature case
Before
#64
shopping rank
7.8K
organic / month
19%
page conversion
$4.10
30-day ARPI
After · 6 months
#8
shopping rank
33.4K
organic / month
36%
page conversion
$7.85
30-day ARPI
01
the thesis
Carry intent all the way to the product.
One campaign promise. One matching storefront.
02
interventions
- 01Built a custom product page for each campaign and category promise.
- 02Matched screenshot order, catalog proof and deep link to originating intent.
- 03Separated paid halo from baseline organic lift in the weekly model.
- 04Used review themes to fix delivery and quality objections in the listing.
03
the mechanism
Why the motion compounded.
The customer saw continuity from ad to store to product. Relevance lifted conversion; deeper catalog intent improved revenue quality.