// TIER 03 · multi-market · causal measurement · category authority
Turn multi-market operation and category authority into a governed system.
For apps at 300K–1M monthly downloads. At this scale the listing is no longer the constraint — proving what actually caused the movement is. Native localisation, incrementality testing, citation-corpus authority.
// 300K–1M monthly downloads
// monthly investment
₹3,99,999/ month
Showing 🇮🇳 INR · 1 USD = ₹100
Inherits
Everything in Foundation and Growth — plus the 30 lines below.
Pause or scale anytime30 days' noticeNo lock-in
03
Tier
multi-market · causal measurement · category authority
30
Lines of scope
Published before the pitch
6
Operating groups
Grouped so depth is legible
1
Team
No handoffs
// who this fits
For apps with:
- →300K–1M monthly downloads
- →Two or more priority markets running with native localisation
- →Paid UA material enough that cannibalisation and incrementality actually matter
- →Category-authority and cited-source work is on the roadmap, not optional
- →Product, growth, design and engineering need a RACI, not a Slack channel
// when to graduate
Signals you've outgrown this tier:
- ↗1M+ monthly downloads
- ↗Multiple apps or business units under one growth org
- ↗You need portfolio-level governance and shared standards across the house
// what runs · 30 lines
The scope, without the agency slide-deck theatre.
Inherited
Everything in Foundation and Growth — plus the 30 lines below.
Multi-market operation
- →Market-priority score that stops translation sprawl before it starts
- →Native query and creative localisation per priority market
- →Native-language QA completed by a native reviewer, not a translator
- →Localisation brief per market covering imagery, examples and copy density
- →Market-specific evidence panels for local assistant and source gaps
- →Currency, pricing and product-support truth verified per storefront
Causal measurement
- →Incrementality testing on paid-to-store routes
- →Cannibalisation analysis between paid and organic acquisition
- →Cohort guardrails so conversion wins never quietly reduce retained value
- →Traffic-mix diagnosis to prevent false creative blame
- →Advanced experimentation — sequential and holdout designs
- →Revenue-per-install and refund tracking beside conversion
Category authority
- →Citation-corpus analysis across the whole category
- →Entity and source-graph analysis — which sources assistants actually trust
- →Digital PR target sheet with prioritised, legitimate publications
- →Third-party authority programme with evidence tracking
- →Comparison and alternatives content system
- →Misinformation and competitor-claim monitoring
Technical discovery
- →Apple technical discovery — App Intents, Siri surfaces, invocation and action completion
- →Android and Google technical discovery — App Actions, deep links, web-to-app parity
- →Automation and API pipelines for store and assistant data
- →In-app events and promotional content operated as a discovery surface
Advanced GEO (weekly waves)
- →Weekly prompt-panel waves across all five assistant surfaces
- →Advanced Share of Recommendation with per-surface and per-locale breakdowns
- →Citation-versus-mention separation reported as distinct metrics
- →Source-gap remediation backlog with owners and ship dates
Governance
- →Executive growth governance with a quarterly leadership report
- →RACI matrix across your product, growth, design and engineering teams
- →Weekly operating call plus a monthly executive review
- →Release calendar coordinated against your product roadmap
// six operating chapters
The same six chapters run every month — only the intensity changes.
Code
Chapter
What runs
At this tier
CH-01
Keyword strategy
Corpus, difficulty map, category positioning. Both stores, primary market forward.
5+ locales
CH-02
Metadata engineering
Title, subtitle, keyword field, short/long description. Change-log tied to observed rank movement.
Weekly ship
CH-03
Store conversion & creative
Screenshots, icon, preview video. One active A/B lane at Foundation; CPP fan-out at Growth and above.
CPPs by market × intent
CH-04
Reviews & ratings
Response cadence installed, sentiment themes surfaced monthly, escalation loop back to product.
Sentiment → product loop
CH-05
AI Discovery
Share of Recommendation on tracked prompts, AI-tag alignment, metadata engineered for machine extraction.
Full SoR program
CH-06
Paid orchestration
Apple Search Ads, Google App Campaigns and channel-mix advisory joined to the organic listing.
Full orchestration
// one team runs all six chapters · no add-on tax between them
// the 90-day wave
How Brand operates.
Phase 01
Weeks 1–2
Diagnose
Cross-market audit + incrementality baseline. Native reviewers engaged per priority locale.
Phase 02
Weeks 3–6
Ship wave
Weekly working sessions. Metadata + CPPs + citation content shipping in parallel across markets.
Phase 03
Weeks 7–10
Read
Weekly AI-discovery waves. Incrementality and cannibalisation reads. Confound log reviewed.
Phase 04
Weeks 11–13
Compound
Executive review with the leadership deck. Roadmap for next 90 tied to product and paid plans.
// What this displaces
// vs. hiring in-house
Brand displaces a Head of App Growth plus a small internal squad — senior operator, coordinator time, native localisation support, causal measurement and citation-corpus work all bundled.
Full loaded-CTC math, benchmark salaries by market and eight-currency comparison tables live on the role-displacement pages.
// what's not included
Content, creative, and paid UA are not bundled.
Our margin is on the strategy layer. Everything else is priced à la carte, close to production cost — no agency markup on labor or media spend.
Content Pack
- Store descriptionsfrom ₹18,000
- App landing pagesfrom ₹30,000
- Blog articlesfrom ₹5,000
- Press releasesfrom ₹12,000
- Category educationfrom ₹20,000
See content menu →
Creative Pack
- Screenshot setsfrom ₹42,000
- Icon designfrom ₹24,000
- App preview videofrom ₹90,000
- Custom Product Pagesfrom ₹1,80,000
- Localization packfrom ₹30,000/locale
See creative menu →
App Advertising
- Apple Search Ads4% of spend
- Google App Campaigns4% of spend
- Meta app installs4% of spend
- TikTok Ads4% of spend
- Programmatic4% of spend
Minimum ₹48,000/mo below ₹12,00,000 monthly spend · Media spend billed separately
Prices adapt to your active currency. Switch region in the top-right to see local pricing.
// questions worth asking
FAQ.
How is Brand different from Growth?+
Cadence, causal measurement and category authority. Brand runs weekly, adds incrementality and cannibalisation analysis, and treats citation-corpus and comparison content as first-class work.
How many markets are included?+
Priority markets by scored fit, with native-language QA. Beyond a few priority markets, Scale is the correct tier for portfolio-level operation.
Do you run paid media?+
No. We operate ASO, AI discovery and the creative/CPP layer that paid depends on. Media buying stays with your team or agency; we sit at the seam and coordinate incrementality.
SLA on turnarounds?+
Working-day response inside the working channel. Full commitments live on the terms of engagement.
// start with a diagnosis
Brand begins with an audit, not a contract.
We audit your listing across the operating system and return a written diagnosis before any commitment. Work performed and evidence produced — nothing about rank or citation is promised.