Voltace
Hybrid-casual gaming
Turn gameplay into the store argument.
Paid acquisition found installs. The store page failed to explain why the game deserved a second session.
United States
6 months
Signature case
Before
#34
category rank
11%
D7 retention
9.2K
organic / month
$2.85
blended CPI
After · 6 months
#4
category rank
19%
D7 retention
38.6K
organic / month
$1.10
blended CPI
01
the thesis
Turn gameplay into the store argument.
Show the first session before the install.
02
interventions
- 01Tested the icon against recognizable gameplay rather than abstract fantasy art.
- 02Reordered the first five frames around first session, progression and LiveOps.
- 03Rewrote metadata around mechanics players actually searched.
- 04Optimised paid learning toward D7 return rather than the cheapest install.
03
the mechanism
Why the motion compounded.
The listing pre-qualified players on the mechanic. Better-fit installs lifted conversion and improved the downstream signal paid algorithms learned from.