ReelHaus
Streaming + OTT
In entertainment, the catalog is the keyword strategy.
A broad entertainment promise hid the catalog and the titles people actually wanted.
Brazil + LATAM
9 months
Signature case
Before
#40
entertainment rank
19.5K
organic / month
3.4
rating
Generic
catalog story
After · 9 months
#6
entertainment rank
58.9K
organic / month
4.5
rating
Title-led
catalog story
01
the thesis
In entertainment, the catalog is the keyword strategy.
Make content discoverable before the app is.
02
interventions
- 01Structured genre and show-title metadata.
- 02Rebuilt the content preview.
- 03Created a playback recovery loop.
- 04Connected title demand to release timing.
03
the mechanism
Why the motion compounded.
Specific catalog language improved both findability and expectation setting, while recovery reduced rating damage.