NearLoop
Hyperlocal marketplace
A local marketplace should look local before the install.
A local marketplace looked generic before the install.
India
9 months
Signature case
Before
#58
shopping rank
15.6K
organic / month
21%
page conversion
Generic
city proof
After · 9 months
#7
shopping rank
68.3K
organic / month
38%
page conversion
Local
city proof
01
the thesis
A local marketplace should look local before the install.
City relevance is part of product proof.
02
interventions
- 01Built metro-specific screenshots.
- 02Mapped neighborhood vocabulary.
- 03Made supply proof explicit.
- 04Measured page conversion by city route.
03
the mechanism
Why the motion compounded.
Each market saw relevant vocabulary, inventory proof and imagery before the install, lifting both discovery and conversion.