TikTok Ads — Spark + Automated Creative Optimisation, native-first.
Ad-first brief, not brand-first. Every concept is shot with the ad structure in mind — hook in the first 1.2 seconds, payoff before 6, install prompt before 15.
What we actually run on this channel.
Every structure below maps to a decision your finance team should have a view on — not a template we run because the platform recommends it.
App Install (Automated Creative)
ACO-driven campaigns with 10–20 asset combinations per group. Bidding on lowest-cost or CPA target.
App Install (Spark Ads)
Paid amplification of real creator posts. Creator sourced per brief, spark code negotiated per post.
In-app event
Post-install optimisation for high-signal events — trial start, subscribe, purchase.
Value-based
For accounts with 90+ days of clean event data — bid to a purchase-value target, not just event count.
How we take this channel from zero to compound.
Same four-beat wave as our organic practice. Nothing about paid earns a different rhythm.
Ad-first brief
Concepts written against TikTok-native jobs-to-be-done. Hook, payoff, and CTA are architected, not improvised on set.
Creator source
Talent sourced per brief. Spark codes negotiated. Native shots, not studio recuts.
ACO rotation
10–20 combinations per group. Winners identified at 5-day threshold; losers killed at 10 days.
Compound
Winning creative structures documented and briefed as templates for the next cohort of creators.
- Hook in the first 1.2 seconds — payoff before 6 — install prompt before 15. Every brief is architected against this shape.
- 3–6 new Spark posts monthly on scale accounts.
- ACO combinations rotated weekly; losing assets replaced at 10 days regardless of TikTok's learning status.
- TikTok pixel + MMP source-of-truth. Attribution windows explicitly agreed with your finance team.
- Value-based bidding only when 90+ days of clean event data is on the account.
- Creator-level performance tracked separately from ACO — Spark reads shape the next creator brief.
- We don't run 'boosted post' as a strategy — Spark is scoped, briefed, negotiated per post.
- Value-based bidding gated on 90 days of clean event data. No premature switch.
- Media spend billed to you directly by TikTok — we never touch client cash.
Questions we get about this channel.
Do you source creators?+
Yes — per brief, from vetted talent platforms and TikTok Creator Marketplace. We don't hold a captive roster; talent cost is at-actual.
How is Spark different from a boosted post?+
Spark is a paid ad that runs from a creator's real handle, negotiated via a Spark code. It reads as native content, not as branded advertising — but it's still a scoped, briefed ad, not a random boost.
Is TikTok worth it if we're a paid subscription app?+
Depends — value-based bidding + strong Day-1 retention signal is table stakes. If either is missing, we'll say so before spending your money.
What about brand safety?+
Category exclusions and creator vetting are scope. We publish a written safety brief per campaign — approved by your team before launch.
Want us to scope paid UA on this channel?
45-minute audit. You leave with a written unit-economics read on whether this channel is worth your next dollar of spend.