Turn the first five frames into a commercial argument
Store Creative Sprint · One app · Apple + Google · one locale
A conversion-led icon and screenshot system for Apple App Store and Google Play, built from audience intent, product truth and a native experiment plan.
- Turnaround
- 15–20 business days
- Fit
- One app · Apple + Google · one locale
- Value at close
- Ship a coherent control and challenger system, with source files, store-ready exports and an explicit test decision.
The deliverables.
Every item is written for handoff—so an in-house team can execute on the same evidence a senior operator used to author it.
Conversion diagnosis
First impression, competitive shelf, promise hierarchy and objection map.
Narrative architecture
Frame-by-frame message order for Apple and Google behavior.
Visual directions
Three evidence-backed directions before one system is refined.
Production set
Up to eight screenshot frames for both stores in one locale.
Icon hypothesis
Control-versus-challenger direction and recognition rationale.
Experiment plan
Primary metric, guardrails, runtime, sample caveats and ship/iterate/stop rule.
What this engagement does not include.
Fixed scope only works when the exclusions are as legible as the deliverables. Anything below needs to be scoped separately.
- —Original photo/video shoot
- —Full company rebrand
- —Unlimited locales
- —Experiment traffic costs
Straight answers.
Is this only a design service?
No. Design follows the conversion diagnosis, audience promise and product evidence. The deliverable is a store decision system.
Do Apple and Google receive the same sequence?
Not automatically. The promise remains coherent, but layout, field behavior and store-native testing options differ.
How many revision rounds?
Two consolidated review rounds are included unless the quote states otherwise.
Who owns the source files?
The client owns approved source files and exports after payment of the agreed fee.
Compound the finding into a subscription.
Every one-time engagement is designed to hand off cleanly—either to your in-house team or into a Foundation / Growth / Scale subscription. The diagnostic fee is creditable to month one if a subscription starts within 60 days.