// what we do

ASO as a system.

Not hacks. Not shortcuts. A compounding optimization engine that builds visibility, installs, and revenue over time.

01

Keyword Strategy

The foundation of every ranking.

→App store keyword research (Apple + Google Play)
→Competitor keyword gap analysis
→Long-tail keyword discovery
→Keyword difficulty and volume scoring
→Keyword mapping to metadata fields
→Seasonal opportunity identification
→Search trend monitoring

02

Metadata Optimization

Every character earns its place.

→App title optimization (30 char Apple / 50 char Google)
→Subtitle optimization (Apple, 30 char)
→Keyword field (Apple, 100 char)
→Short description (Google Play, 80 char)
→Full description (Google Play, 4000 char)
→Promotional text (Apple, 170 char)
→Category and subcategory selection
→Release notes optimization

03

Visual Optimization

The 3-second decision. Make it count.

→Screenshot strategy and hierarchy
→A/B test planning (Apple Custom Product Pages)
→Custom store listings (Google Play)
→Icon testing strategy
→Feature graphic optimization (Google Play)
→App preview video guidance
→Conversion rate analysis (impressions → page views → installs)

04

Review & Rating Management

Stars are earned, not begged for.

→Review monitoring and sentiment analysis
→Review response strategy
→Rating improvement playbook
→In-app review prompt timing strategy
→Negative review mitigation
→Featured review identification

05

Competitor Intelligence

Know every move they make.

→Competitor app tracking (keywords, rankings, downloads)
→Competitor update monitoring
→Market gap identification
→Category benchmark reports
→Competitive positioning strategy